Vishal Tandon - Digital Marketing Expert

  Defining SEO: SEO, or Search Engine Optimization, refers to the practice of optimizing websites and online content to improve their visibility in search engine results pages (SERPs). The primary goal of SEO is to increase organic (non-paid) traffic to a website by ensuring that it ranks higher in search engine results for relevant keywords and phrases. Importance of SEO: In today's digital age, where search engines have become the go-to source for information, SEO holds immense importance. The majority of internet users click on one of the top few results on a search engine, making it crucial for businesses to appear prominently in search results. Improved visibility not only drives more traffic but also enhances brand credibility and trustworthiness. Key Components of SEO: Keyword Research: Identifying the right keywords that potential customers are likely to search for. These keywords serve as the foundation of an effective SEO strategy. On-Page Optimization: This involves opt...